Search results for " women and wine"

Wine and Women: A Focus on Feminine Consumption of Wine

2014

Continuous evolution of modern society provides changes in lifestyle and consumption habits, consequently reflecting on food consumption, where we can include the wine. In this context, even for wine there have been changes from the past to today, driving more and more consumers to think about this product less and less as a beverage and an more as a hedonistic and refined product. Relationship with wine changed also at generational and social level and women become interested and passionate consumers, aware of its quality; often also with a great role in the wine world choosing jobs like wine-sellers, producers, sommeliers or oenologist. Wine by the feminine side means the pleasure of enjo…